FA Postcard

This concept employs humorous, compelling imagery to convey Travelport's key benefits of care, choice and cost containment. The theme "No More Bad Trips" draws a metaphor between the physical act of tripping, and unpleasant business travel experiences. The piece would show various travelers having "bad trips" in cities around the country, and offer Travelport as the antidote. 

Postcard Book Cover

- Postcard book format engages readers and lends stickiness
- The piece could be packaged differently (box, envelope, poly wrap) to appeal to different audiences. 
- A free laptop case offer would help generate qualified leads. 
- The theme extends to an online Good Trip / Bad Trip game.

Back of Postcards: bad trip stories on the back of each postcard

additional program components: BRC and online game
- To drive response from qualified prospects, the DM would include a BRC offering
  a free laptop travel bag for completing a short survey.  
- Prospects could also visit the program website to fill out the survey and receive the premium.
- An online "Good Trip / Bad Trip" game - information collector.

How Does It Look On You?
Diecut folded hawaiian shirt Hotel-room promotion for SILA convention, promoting Kaplan Financial’s cruise giveaway

Art Exhibition postcard

Illustration Artist:  Marion Tsai

Direct Mail for E.M. Real Estate

direct mail for health clubs

coupons on the back

Adventure Stage chicago

requirements:  use an image that conceals ethnicity of the main character and
provide two different color palette options.

Commonwealth Edison

popcorn palace

northAmerican van line